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... optimism as the key to success ! 

A film lasting over 13.100 days. Translated into ...
  • TWO years as Impact Economy entrepreneur!

  • TWENTY-NINE years of personal development and management in the B2B Industrial Sector!

  • THREE years of expertise in Consumer Marketing!

  • TWO years experience base in professional orientation!

Background information

I was born in the 60s, and, in 2013, I celebrated my fiftieth birthday. Being surplus to their requirements at the time, I managed to avoid military service and finish my education without interruption. I'm married to Montse and, in 1998, Ignasi (Nacho) was born. I enjoy intrigue, dilemmas and the art of magic, as well as reinventing the everyday routine. I have a passion for setting up, innovating and motivating teams. As time goes by, my mind is becoming more open and more creative. I've learned that companies are "living organisms" with an obligation to evolve. If they don't do this, they disappear. As Darwin would say, it's a simply a matter of adapting!


Professional experience

Co-Founder & Partner
mediterrània space

2021- today

Senior Executive Director
Schneider Electric España, S.A

1991 - 2020


Merchandising & Product Manager
Sanyo España, S. A

​1988 - 1991


Sales Promoter
International Business Machines, S.A (IBM)

​1986 - 1988


Spanish - native speaker level

Catalan - native speaker level

English - spoken and written level

French - spoken level


Main Skills




2010 - present

2010 - present

Main education

UPF, Barcelona
Postgraduate Degree, Social Entrepreneurship & Sustainable Develpement 
MIT, Cambridge, MA (USA)
B2B & Open Innovation, In-Company training
CORNELL University, lthaca New York (USA)
VUCA Leadership
IESE, Madrid
Digital Transformation (PADE)
ESADE, Barcelona
MSc Marketing Management (EDIK)


UPC, Barcelona
Telecom Engineering


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